Digital Marketing Consulting

We help you connect with your customers

Customers want more out of your digital program this year than they did last year. And they’ll want even more very soon.

With so many options and alternatives, adjustments and algorithms how can you stay in front of ever-escalating customer desires for perfect digital?

We can help. We’ll work with you to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your digital marketing versus your key competitors (if you like) and determine where you can use digital to inform and delight your customers and prospects. We’ll also work to make sure you’re measuring digital optimally, whether you’re doing so from a B2C or B2B perspective.

We use our decades of experience, proprietary audience insights, competitive analysis, advanced metrics system, and detailed research to craft digital marketing programs that drive meaningful business results.

Our clients and case studies speak for themselves.

How We Work

While we’ll tailor to your organization’s circumstances, many of our assignments look like this:

  1. Deep Research. We look at your business/organization, category, competition, current digital programs, customer insights, analytics, and more.
  2. Qualitative Analysis. 1:1 conversations with key stakeholders on your team, as well as interviews with prototypical customers and prospects
  3. Quantitative Analysis. Detailed surveys of current customers, prospects, and lapsed customers to study key perspectives, attitudes, content consumption patterns, digital usage patterns, and more.
  4. Strategy Summary. Assessment and overview of digital marketing current and future states, including themes, messaging, calls to action, audiences, “shows” and channel alignments, metrics and measurement, and amplification. This deliverable also includes an unveiling of the key strategic transformations necessary to meet business objectives for digital. This is the “what” of our work.
  5. Operations Playbooks. Highly detailed documents (typically 3-5) that specify precisely what needs to be done to consistently and accurately put into practice the new/improved digital marketing program described in the Strategy Summary. This is the “how” of our work.
  6. Ongoing Counsel. Lightweight weekly support to answer questions, refine playbooks, connect dots, and pitch in where needed. This is like personal training for digital marketing optimization.

In addition to our digital marketing consulting programs, we also create content marketing for our clients, and provide digital marketing training via workshops, keynote presentations, and boot camps.

Speak to a Convince & Convert Strategist

Let's schedule a call to chat about your marketing goals and challenges. A Convince & Convert strategist will get back to you within 1 business day (or sooner) to schedule your call. We can't wait to chat with you!