Email Marketing Consulting

Nobody ever says “I sure wish I could get more email.”

Even though it gets a bad rap, email is still the spine of all digital marketing. After all, you must have an email address to even create an account on a social network!

And in B2B, what do marketing and sales teams use to nurture prospects? That’s right…email.

But customer expectations for email continue to increase. Customers want email that’s personalized, relevant, useful, and interesting. The email program you launched three years ago may not meet the customer expectation test today.

Further, customers are also eager to connect with brands in other ways that get that interaction out of the inbox. Live chat. Chatbots. Facebook Messenger. All of these are critical components of modern customer contacts, because you certainly can’t rely on organic social to do the job.

We can help. We’ll work with you to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your email and messaging versus your key competitors and determine where you can use conversation marketing to inform and delight your customers and prospects.

We use our decades of experience, proprietary audience insights, competitive analysis, advanced metrics system, and detailed research to craft email and messaging programs that drive meaningful business results.

Our clients and case studies speak for themselves.

How We Work with Our Email Consulting Clients

While we’ll tailor to your organization’s circumstances, many of our assignments look like this:

  1. Deep Research. We look, at your business/organization, category, competition, current email and messaging programs, customer insights, analytics, and more.
  2. Qualitative Analysis. 1:1 conversations with key stakeholders on your team, as well as interviews with prototypical customers and prospects
  3. Quantitative Analysis. Detailed surveys of current customers, prospects, and lapsed customers to study key perspectives, attitudes, content consumption patterns, and more.
  4. Strategy Summary. Assessment and overview of email and messaging current and future states, including themes, messaging, calls to action, audiences, triggers, cadences, metrics and measurement, and subscriber acquisition. This deliverable also includes an unveiling of the key strategic transformations necessary to meet business objectives for email and messaging. This is the “what” of our work.
  5. Operations Playbooks. Highly detailed documents (typically 1-2) that specify precisely what needs to be done to consistently and accurately put into practice the new/improved email/messaging program described in the Strategy Summary. This is the “how” of our work.
  6. Ongoing Counsel. Lightweight weekly support to answer questions, refine playbooks, connect dots, and pitch in where needed. This is like personal training for conversation marketing optimization.

In addition to our email and messaging consulting programs, we also create content marketing for our clients, provide content marketing consulting, and and conduct content marketing training via workshops, keynote presentations, and boot camps.

Speak to a Convince & Convert Strategist

Let's schedule a call to chat about your marketing goals and challenges. A Convince & Convert strategist will get back to you within 1 business day (or sooner) to schedule your call. We can't wait to chat with you!